Flipkart launched ‘PROWL’ this festive season

Flipkart launched one of India’s most desired, new generation brands – PROWL, by Tiger Shroff. The brand was brought on board via a live session with Tiger Shroff, as Flipkart hosted a live stream with Tiger where lakhs of customers got a chance to see him share his insights on fitness and his vision for PROWL.

With preparations for the festive season in full swing, PROWL will make its selection available on Flipkart starting October 9, offering over 100 styles across sports apparel for men and women, priced between the range of INR 799 to INR 2,999.

Commenting on the association, Abhishek Maloo, Senior Director, Flipkart Fashion, said, “The pandemic underlined the importance of health and bolstered an awareness and inclination towards adopting a healthy lifestyle for customers across the country. With this segment becoming more mainstream, its share of the closet as a fashion essential has increased tremendously. We believe PROWL will effectively cater to the increasing need for fashionable and comfortable clothing.”

Tiger Shroff, Actor and Fitness Icon, said, “PROWL, for me, is a brand born from passion and is really close to my heart. The collection is an extension of my love for all things fitness and style. Shoppers today look for athleisure that blends fitness and functionality while being a reflection of their personality. I am excited that millions of customers across the deepest corners of the country will be able to shop from PROWL’s incredible variety of well-crafted athleisure and sportswear collections on Flipkart.”