Shopsy recently concluded the ninth edition of The Big Billion Days (TBBD). This festive season, customers on Shopsy scaled by 6X, compared to the previous TBBD, with a strong adoption recorded from Tier-2 and Tier-3 cities.
Shopsy has grown by 2X in the overall customer base and units sold further strengthening its presence across the country. Shopsy introduced a recommendation engine based on user preference which helped buyers customize the discovery of products to match their interests. This resulted in over 2.5X growth in the units sold on the platform.
Reportedly, 50% of the customers on Shopsy are first-time e-commerce shoppers, half of whom are from Tier 3+ markets such as Bilaspur, Bankura, Gaya, Karnal, Muzzaffarpur, and Medinipur. Followed by metros and Tier 1 customers, each comprising 15% of the segment, while Tier 2 accounted for about 8% of the diverse pie.
The TBBD platform witnessed a 7X jump in demand for categories such as sarees, kurtis, lipsticks, and jewellery sets. The platform enables access to 150 million products across 800+ categories for customers across India.
Adarsh Menon, Senior Vice President & Head – New Businesses, Flipkart said, “We are elated to witness such a tremendous response from our customers and will continue our promise to offer affordable and easily accessible products across Bharat through a large network of sellers.”
