Quaker® has entered the Ready-to-eat (RTE) cereal segment with a new delicious, innovative, and modern breakfast offering – Quaker Oats Muesli. With the nutritious goodness of 5 grains and 22% fruit, nuts and seeds, Quaker Oats Muesli offers a crunchy, multi-textural, and wholesome breakfast experience in two flavourful variants – Fruit & Nut and Berries & Seeds.
Quaker Oats Muesli is developed to provide ‘Fuel for the Real Fit’ and is a source of protein & fibre that gives a good start to the day.
Expressing her thoughts on the launch, Sonam Bikram Vij, Associate Director and Category Head, Quaker, PepsiCo India, said, “Convenience is key in a post-pandemic environment, and the need for convenience foods is on the rise…it is all about striking a balance between one’s active lifestyle and consuming nutritious food. Eating a wholesome breakfast that is easy to make and has numerous benefits is an important emerging trend. Complementing this trend is the fact that the ready-to-eat cereal market has been witnessing an upward growth trend in India, with demand for muesli constantly increasing”.
