Meesho announced its flagship festive sale event, Mega Blockbuster Sale, from September 23 to 27, 2022.
Ahead of this year’s festive sale, Meesho strengthened its regional foothold by adding eight new vernacular languages to the app: Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, Malayalam and Odia. Last year, the 5-day annual sale saw ~60% of orders coming from tier 4+ regions.
The company has created a robust training program on the Supplier Learning Hub with educational infographics and easy-to-understand videos on the selection of catalogues and best practices for sale events.
Utkrishta Kumar, CXO, Business at Meesho, said, “Meesho’s Mega Blockbuster Sale is meticulously curated based on our deep understanding of India’s consumers, along with their needs, aspirations and buying patterns during the festive season. At Meesho, we are focused on building a platform that enables high growth and margins for MSMEs, giving them the confidence to digitize their business and succeed on Meesho.”
This year, Meesho has also partnered with nine well-known celebrities Ranveer Singh, Deepika Padukone, Rohit Sharma, Rashmika Mandanna, Kapil Sharma, Trisha Krishnan, Karthi Sivakumar, Ram Charan and Sourav Ganguly, to spread awareness about the company’s value propositions.
Meesho has partnered with major wallets like PhonePe and Paytm for offers on payments and instant bank discounts, and exclusive offers on ‘Buy Now Pay Later’ by Simpl and LazyPay.