Shopsy by Flipkart launched its latest TVC campaign, ‘Aaj Shopsy Kiya Kya?’ with Sara Ali Khan. The campaign highlights the value proposition of affordability and availability. The campaign aims to reach women consumers, specifically in tier 2 and beyond cities across the country.
Created by Tilt Brand Solutions Private Limited, the campaign is led by an ad film that is based on the reality of the current market. The North and West zones witnessed an increase of 1.4X in the last six months. Whereas tier 2 and 3 cities bring the majority contributing to 65 per cent of the overall customer base.
Talking about the campaign, Adarsh Menon, Senior Vice President & Head – New Businesses, Flipkart, said, “At Shopsy, we are committed to offering a value-based and convenient shopping experience to our consumers by leveraging our deep understanding of their needs. We conceptualized our new campaign that reinforces Shopsy as a one-stop destination for consumers who are looking for a reliable and budget-friendly platform to shop from.”
Commenting on the collaboration, Sara Ali Khan said “Consumers in India who shop online look for a convenient, value-based, and reliable shopping experience. The new TVC campaign of Shopsy by Flipkart ticks all boxes as it brings an incredible variety and affordability of products for consumers across the country.”