M&M announces the sophisticated launch of ‘Bolero MaXX Pik-Up’

Mahindra & Mahindra Ltd. (M&M) announced the launch of the Bolero MaXX Pik-Up. The new launch caters to accomplishing the transport and logistics needs of modern India.

The company announced the brand at an introductory price of Rs 7,68,000 onwards (ex-showroom), available with a down payment of Rs 25,000 and with attractive finance schemes.

The Bolero MaXX Pik-Up is engineered and designed to set new benchmarks in the pickup segment. This latest pickup brand boasts of the advanced connected technology – iMaXX telematics solution, enabling effective vehicle management and maximizing business productivity. Segment-leading comfort and safety features provide driver convenience on longer routes.

Veejay Nakra, President, Automotive Division, M&M Ltd., said, “The All-New Bolero MaXX Pik-Up is a futuristic brand loaded with many category-first features such as the advanced iMAXX technology, turn safe lights, height adjustable seats, in addition to the powerful and efficient engine, and class-leading payload capacity”.

Velusamy, President, Automotive Technology and Product Development, M&M Ltd. said, “All-New Bolero MaXX Pik-Up City 3000 is equipped with a drivetrain that is powerful and offers a higher payload capacity of 1300 Kg yet offers exceptional fuel efficiency of 17.2 km/l*. With this new benchmark among pickups, Mahindra once again demonstrates its intention and capability to revolutionize the pickup segment.”