Mountain Dew has always maintained that the difference between ‘ordinary’ & ‘extraordinary’ is the decision to move beyond fears & self-doubt. Continuing its efforts to inspire the youth of India to overcome their fears through gripping films, Mountain Dew unveiled its new campaign.
Accompanying the campaign, the beverage brand has rolled out a high-octane TVC today featuring its new brand ambassador and megastar Mahesh Babu. Shot on the top of the world’s tallest building – Emaar’s Burj Khalifa in Dubai, the new film is a thrilling showcase that is set to leave audiences at the edge of their seats. The TVC is a reiteration of Mountain Dew®’s belief that in the face of any challenge there are 2 choices; either succumb to fear or overcome it & move ahead – it is this choice that sets the real heroes apart from the rest.