Shell Lubricants, the global market leader in finished lubricants, today launched “Power of Partnerships” in Mumbai, to encourage industry collaboration and harness relationships to achieve operational efficiency together. The campaign is an extension of ‘Together, Anything is Possible’, the first global brand positioning for Shell B2B Lubricants, introduced last year. Moving forward from TAIP which first introduced the concept of reducing ‘Total Cost of Ownership’, ‘Power of Partnerships’ aims to demonstrate the significance of powerful collaborations in advancing industries and helping companies overcome their challenges now and in the future.
India’s construction companies on the other hand recognize the benefits of a proactive maintenance approach but are not necessarily succeeding in its implementation. 86% of those surveyed believe that effective equipment maintenance can lead to cost savings. An absence of senior management engagement in the importance of maintenance has come to light as one barrier to effective preventative action.
Shell today offers its expert technical services, including a mobile chat application called LubeChat, designed to help customers upskill their teams and provide the services they need to implement effective equipment lubrication.