Exporters gear up for Black Friday & Cyber Monday on Amazon

Amazon India announced today that more than 70,000 Indian exporters part of its Global Selling program are geared to showcase millions of ‘Made in India’ products to global customers during the annual Black Friday and Cyber Monday (BFCM) sale.

Indian exporters are launching over 52,000 new products on Amazon’s global websites for the upcoming holiday season. The Black Friday and Cyber Monday sale starts on Thursday, Nov 25 and ends on Monday, Nov 29. Amazon customers globally will be able to discover and enjoy a range of products across categories including Home and Kitchen, STEM Toys, Apparel, Health and Personal Care, Office Products, Jewelry, Beauty and Furniture by exporters across India.

Black Friday and Cyber Monday are significant events marking the beginning of the holiday season in the USA and customers at this time are looking at items for use at home and for gifting to friends and family.

Amazon works with Indian exporters to help them identify key holiday shopping trends to bring in relevant product assortment; supports them with logistics solutions to get their inventory ready, and guides them to market their products through a range of deals and advertising options.