Amazon announces launch of Multi-Seller Flex

Ahead of Prime Day,Amazon India today announced the launch of ‘Multi-Seller Flex’ (MSF) to enable sellers from tier 2 and below towns to earn a Prime badge for their listings. Sellers using MSF will benefit from this launch with access to million of Prime members.

Multi-Seller Flex sites are fulfilment centres operated by authorised third-party service providers (Local Entrepreneurs).As part of the program, partners withlocal entrepreneurs to provide sellers with storage for their inventory and processing of customer orders while Amazonwill provide shipping and logistics support for seller shipments. 

With this launch, sellers can engage with local entrepreneurs to send their products to the nearest MSF site and make them available to customers across the country. Using the nearest MSF will enable sellers to save on transportation costs associated with sending products to the Amazon Fulfilment Centres (FCs) outside their city. Small sellers who require support in storing their inventory and processing customer orders will benefit from this program.

Thousands of sellers from about 100 tier-2 and below towns like Kottayam, Panipat, Nellore, Valsad, Hisar among many more are already using MSF and will be participating during the upcoming Prime Day on July 26 and 27, 2021.