Vilvah, a sustainable skincare brand founded by Kruthika and her husband Tamil Kumaran launched the city’s first Zero waste store in Race Course – Vilvah Agro, an exclusive brand for heritage and native rice varieties.
Speaking on Vilvah agro Kumaran the Co-Founder said “Vilvah Agro was started with a passion to bring back the heritage and native rice varieties from all over India to our beloved customers. We started with 42 varieties of rice and plan to stock up to 100 rarest varieties of rice.”
“A basic south Indian household consumes at least two meals with rice (60% of their Meal is rice), so we would want our customers’ major portion of their diet to be organic, native and healthy. Native variety rice has more nutritional value compared to Hybrid rice. We have a professional nutritionist on board, all data has been researched properly and we have records to back our claims. Sustainability being the core philosophy, our Vilvah Agro is completely zero waste where you can get your own vessels or bags to purchase the rice Varieties.”