Walmart extends efforts to support MSMEs

Walmart on Tuesday announced the expansion of its COVID-19 support efforts for MSMEs with the launch of Vriddhi Cares.

The new program helps MSMEs support their family members and employees with telecare services and health advice and provides ongoing access to pandemic-related business advice and resources.

MSMEs have been receiving capacity-building support via Walmart Vriddhi since the start of the pandemic, helping them grow to new markets through Flipkart and Walmart channels and the open marketplace.

With Vriddhi Cares, Walmart partner Swasti is providing free telecare services that offer remote access to doctors, nurses and other healthcare workers via phone for MSMEs and their families and employees.

These professionals can provide daily check-ins to monitor symptoms and offer counselling and support. The program further provides updated information on vaccine guidelines, home quarantine procedures and caregiving, in English, Hindi, Kannada and Tamil.

Offering pandemic-related business advice tailored to MSMEs, Vriddhi Cares also includes an ongoing webinar series that participants can join live or watch on demand.

Topics are covered in-depth by guest experts, with opportunities for attendees to ask questions and share their concerns. Webinars held in the past month have covered workforce protection, pandemic protocols for factories, workforce health insurance schemes, access to financial support and digital marketing.