Samsung feels proud of its partner!
AM Samsu Ali owns Chennai Mobiles, a popular chain of smartphone retail stores in Coimbatore. His story is yet another example of ‘rags to riches’. Samsung India recently shared the incredible work this man is doing to the poor during the pandemic. Mr.Ali and his team have taken it upon themselves to provide food to around 800 needy people everyday in Coimbatore, through the lockdowns of 2020 and 2021.
“Skipping work and going to school was a luxury that I could never afford. But neither could I afford giving up due to the hardships,” Samsu says. “I wanted to make something good out of my life, in a way where I could also help others. And I never forgot my roots.”
From there to running one of the biggest mobile retail chains in Tamil Nadu is quite an inspiring story. But more inspiring to the Samsung team is his initiative of giving back to society, a value of ‘Co-prosperity’ that Samsung imbibes.
Samsu says his cooks prepare food for 700-800 people every day, ensuring all precautions are in place, including wearing masks and regular sanitization. All quality and hygiene standards are maintained. Even Samsu himself being infected with Covid-19 sometime back did not dampen his spirits. The fire in his kitchen continued and he was back on the streets once he recovered. In addition to cooked food, Samsu has been providing groceries and financial aid to the people.
Around 40 of his employees at Chennai Mobiles are part of this effort voluntarily, helping people tirelessly. There is also a local NGO partner to deliver food.With all this food prepared, four people set out every morning in a van to ensure that they cover as many affected areas in Coimbatore as possible.“Be it this pandemic or any other unfortunate calamity, this team will always stand to support those in need,” he says.
“A lot of people get overwhelmed and thank us with tears in their eyes when they receive food. Our true reward is the fact that they feel safe with us, that someone is looking out for them,” Samsu says.