Taco Bell’s latest campaign comes lunar-powered! 

Around the world, the moon is known for some playful influences – from turning characters into wolves and witches, being the inspiration for some of India’s favorite Bollywood songs, to being the most awaited visual during major festivities. Now, Taco Bell, the world’s leading Mexican-inspired restaurant brand, is harnessing lunar powers and the ‘Taco Moon’ to celebrate tacos with the world.

On May 4th, taco-loving fans in India and across the world may notice that the half moon will resemble the shape of an iconic, craveable taco. Taco Bell, in turn, will celebrate this ‘Taco Moon’ phenomenon by giving fans across the world free tacos on this special day.

In India, fans can get a free Crunchy Taco on May4th, with any purchase through delivery (via the Taco Bell app or through food-delivery aggregators Swiggy and Zomato). Taco Bell India is following hygiene and safety processes across all delivery and takeaway orders, as well as for in-store dining in states which allow the same. Measures include temperature checking of delivery executives at restaurants and ensuring pick up of orders from a demarcated area to ensure contactless- pickups.

Moreover, all Taco Bell orders continue to be ‘double – packed’, where each item is wrapped in individual packets followed by an outer bag to ensure contactless transit of the order. ‘Safety Cards’ are also enclosed with each order, documenting hygiene and safety measures, along with the name and temperature of the delivery rider.