Amway launches new immunity boosting product with 16 organic ingredients

Amway India, one of the country’s leading FMCG direct selling companies has announced the launch of Chyawanprash by Nutrilite, under its flagship brand Nutrilite.

Chyawanprash by Nutrilite is a concentrated blend of nutrient-rich 32 herbs authenticated by DNA fingerprinting made with 16 certified organic ingredients, and with no preservatives. 

Inspired by classical Indian recipe, the Nutrilite Chyawanprash formulation primarily aims to support immunity, rejuvenation of the body, boosts strength and stamina, besides helping fight the day-to-day infections.This launch marks Amway’s foray into the Chyawanprash segment, with the strategy to capture a sizable pie of the growing Ayurveda market in the county. 

Announcing the launch, Anshu Budhraja, CEO, Amway India, said, “Amway’s formidable presence in the vitamin and dietary supplements market with sharp focus on the traditional herbal category made it natural for us to extend into the Chyawanprash segment. On the back of successful growth trajectory and category potential, we aim to capture 20% market share of the premium Chyawanprash segment in the first year. We will continue to innovate and further strengthen the nutrition category with a special focus on traditional herbs range.”A global leader in the nutrition segment, Amway continues to solidify its leadership in the nutrition  and immunity domain through consistent product innovation and unique seed-to-supplement process. 

Commenting on the launch, Gursharan Cheema, Sr. Vice President, North & South,  Amway India said, “Backed with our expertise in the area of nutrition and wellness, we have indigenously developed Chyawanprash by Nutrilite. It is a true amalgamation of traditional Indian wisdom and modern science. Our product ensures highest level of purity, safety and potency and comes with simple and yet informative labelling that helps consumers make better and informed choices. 

Currently, the product is launched at an introductory price of Rs 499 per 500 gm. It will be sold exclusively by Amway Direct Sellers across India and to know more, visit the company’s websitewww.amway.in.