ORRA woos millennials with ‘Desired’

With the launch of Desired range of Collection, ORRA, India’s leading and trusted brand of diamond jewellery has further expanded their contemporary jewellery line for the growing base of young women consumers. The significant launch is marked with the announcement of Disha Patani as the brand ambassador for ORRA.

The Desired collection is designed to appeal to the fashion conscious, modern women who think of jewellery as a fashion statement with an extension of their personality. The edgy and versatile jewellery collectionis crafted in Rose gold & diamonds withover 100 styles available. The collection is set in 14 karat gold with the introduction of earrings and rings, being the first for ORRA in this product category.

The new designs in necklaces, lariats, pendants, rings and earrings is priced between INR 30,000 & under INR 100,000; and will be available from 26th February 2021 across ORRA’s 44retail stores in India and online.