India’s leading Ayurvedic product maker Dabur India Ltd recently launched a unique campaign ‘Dabur Kabasura Kudineer Drive’ in Tamil Nadu’s Chennai, Madurai and Coimbatore.
Under this initiative, a branded van will move around the three cities, offering residents free immunity boosting medicines while also advocating the benefits of building immunity to fight illnesses and to propagate social distancing protocols.
Speaking on the occasion, Dabur India Ltd, Head-Ethicals,Dr. Durga Prasad said “Siddha and Ayurvedic practitioners vouch by this herbal concoction in relieving symptoms associated with respiratory health including severe phlegm, dry and wet cough and fever. Kabasura Kudineer possesses strong anti-inflammatory, analgesic, anti-viral, anti-bacterial, anti-fungal, antioxidant, hepato-protective and immunomodulatory properties”.
“This month-long initiative is aimed at reaching out to residents of Tamil Nadu to build their immunity by addressing their need for trustworthy and effective immunity-boosting products during these challenging times. Dabur has organized a month-long sampling drive of ‘Dabur Kabasura Kudineer’ in Tamil Nadu, through which we will be covering three different locations like Police Stations, Early Morning Parks and Market area every day,” Rajat Mathur, Head-Consumer Activation, Dabur India Ltdsaid.