7UP introduces limited-edition friendship pack

Popular soft drink 7UP announced the launch of its limited-edition friendship pack recently. It is 600 ml pack available at INR 30 in the Tamil Nadu. The pack launch is further accompanied by a new campaign featuring the iconic brand mascot Fido Dido.

The TV campaign comprises of a series of films that showcase fun stories of sharing 7UP® 600ml pack, with a little help from the mascot Fido Dido©. The films highlight that one faces curveballs in life but they should not be swayed and instead focus on good things like sharing moments with each other.

Speaking about the new campaign, Naseeb Puri, Marketing Director, Flavors (7UP and Mirinda) and Area 3 Countries, PepsiCo India, said “In these challenging times, sharing good times with each other has become much more important. In line with this, we have introduced 7UP® 600ml @ INR 30, a value pack that enables good times together thereby making moments more memorable.”