For 100 years, Harpic has been working towards providing clean and hygienic sanitation solutions across the world. With its new brand campaign- ‘Saaf Nahi Swachh’, Harpic is educating consumers on superior hygiene and disinfection of toilets and bathrooms at home to protect their family’s health & well-being.
Akshay Kumar, Actor as the brand advocate commented, “Being associated with Harpic has helped me reach out to Indian audiences and educate the Indian audiences them on the need for optimum hygiene and sanitation,” “I am certain that this campaign will be a message for consumers not just to clean but also to disinfect their bathrooms and toilets, thus avoiding the spread of infection.”
Sukhleen Aneja, CMO & Marketing Director, RB Hygiene, South Asia said, ”With our new ‘Saaf Nahi Swachh’ campaign, we’d like consumers to adopt superior disinfection at home to keep their loved ones protected. Harpic’s range of Toilet and Bathroom cleaners not only provide superior cleaning and disinfection but have also been found effective at killing the Covid-19 virus while being extremely water efficient vs commonly used detergents.”