Vidya Balan lauds Amazon’s Stand for Handmade initiative

Actress Vidya Balan, who was promoting her film Shakuntala Devi spoke with women entrepreneurs & artisans from Amazon’s Saheli and Karigar programs in a virtual event recetly, to laud the E-Com Giant’s Stand for Handmade initiative.

Launched about a month ago, Amazon’s Stand for Handmade initiative aims to help over 10 lakh entrepreneurs -including artisans and weavers from Amazon Karigar and women entrepreneurs from Amazon Saheli – rebound from the economic disruption caused by COVID-19.

Vidya Balan said, “India is home to so many art forms – the, weavers, artisans and their creations are a part of India’s heritage and our daily lives. The last few months have brought an unprecedented challenge for them and we need to encourage and support them in these tough times. I appreciate the efforts by Amazon to empower them through this initiative. I also Stand for Handmade.”

Under the Stand for Handmade initiative, more than 2.8 lakh women entrepreneurs participating in the Amazon Saheli program and over 8 lakh artisans and weavers participating in the Amazon Karigar program are benefiting from 100% SoA fee waiver for 10 weeks, which is otherwise charged to these sellers.