V.I.P Industries which enjoys dominant leadership in the luggage industry unveiled its campaign for its homegrown iconic brand, V.I.P. The brand has transformed itself with a new philosophy of ‘Hello Holidays’, targeting young and contemporary families. With emphasis on people who love to travel, VIP bags aims to be a family’s most preferred travel gear.
The relaunch touches every dimension; unveiling a new brand logo and identity, a new consumer proposition and a new collection which embodies the new VIP. The 50-year-old brand will launch its latest TVC campaign with new brand ambassadors, Saif Ali Khan and Kareena Kapoor Khan, illustrating the transformation of India’s pioneering luggage brand.
VIP Bags entered the luggage industry in 1971, today it is the second largest luggage producer globally. The brand provides luggage choices from suitcases, business bags, briefcases, duffels to backpacks and vanity cases. The new and improved version reflects VIP’s endeavor to consciously keep the brand fresh, trendy and steer it to the liking of the new-age traveler.
The new campaign captures the zeitgeist of a family holiday, a journey across different cities, experiences and situations featuring Saif and Kareena (with a kid in tow), and their trustworthy companion, VIP Bags.
Commenting on the brand association, brand ambassadors and celebrity couple, Saif Ali Khan and Kareena Kapoor Khan stated, “We are delighted to be VIP bags brand ambassadors. We have all grown up seeing our parents use the quintessential VIP Bags, briefcase and suitcases, and to be associated with the same brand today is indeed a proud moment for both of us. As avid travelers ourselves, the messaging of the campaign resonates with us and we encourage everyone to say #HelloHolidays with VIP Bags”.