Amway India, the country’s largest direct selling FMCG company, has launched #Eat Hard Eat Smart campaign to promote and support the benefits of balanced nutritional intake for a healthy lifestyle.
Based on the concept of right and optimum nutrition, the #Eat Hard Eat Smart campaign focuses on addressing the nutritional gaps that may arise since the regular diet may not be a balanced one. The resulting shortage in required amount of daily nutrition by the body can be managed through appropriate supplementation.
Owing to changes in lifestyle and eating habits over the past few years, the nutritional gap has widened which might adversely affect the health and wellbeing of people. In line with its philosophy of helping people live better lives, Amway is strengthening its efforts to create awareness regarding proper nutritional intake and its positive impact on leading a healthy lifestyle. As a part of the #Eat Hard Eat Smart campaign, the company will be launching a series of initiatives to further educate Amway direct sellers and consumers on the need of the daily requirement of nutrition in their regular diet.
Launching the campaign, Sundip Shah, Chief Marketing Office, Amway India, said, “Eating a healthy and balanced diet every day is key to optimal health. However, considering the realities of today’s fast paced life and the irregular eating habits that have impacted the nutritional intake among Indians, I believe nutritional supplements along with regular diets can go a long way in improving the health of our nation. According to various researches done over the years, 9 out of 10 Indians are protein deficient in their diets. Your regular diet may not contain the adequate amount of nutrition required daily. With this campaign, we are creating an awareness on the importance of protein, essential nutrients, vitamins, minerals and omega-3 in regular diet.” “Amway has been leading not only the protein dietary supplement segment but also the vitamin and dietary supplements market in India” he added.