Our banks’ NPA is greater than the GDP of 137 countries -Says Dr.K.Chitra, Principal, Sri Ramakrishna Arts & College for Women

The Department of Commerce & Department of Business Administration of Sri Ramakrishna  College of Arts & Science for Women (SRCW) jointly organized a National Conference on  ‘Enhancing Customer Experience through Innovations in Banking’. The event was held in the Seminar Hall of the college. Nithya Kalyani Aravindan, Manager, Fraud Detection, Bank of Western Australia, Perth, Australia was the Chief Guest.

 

D.Padmavathi, Head, Dept.of Commerce welcomed the gathering. Dr.K.Chitra, Principal, SRCW delivered the Presidential Address. While addressing the gathering, she stated the alarming state of banking as the Indian banks’ NPA (Non-Performing Assets) is higher than the GDP of 137 countries. She mentioned that the state of the banks in India is turbulent. Her address highlighted the various malpractices, bad loans, online banking fraud, and how banks become the victim of online frauds even though they are not the ones who have looted the bank accounts of customers.

However looking on the brighter side, she said the technologies to combat the malpractices and to make the customer more comfortable is not too far. She cited how the A.I. programs such as  Bank of America’s Erica,  TIPS of Sberbank, Russia and Grab+Go of Barclay banks are helping the customers and providing smart plans and predictions in improving the relationship and economy of the customer and the nation.

She also highlighted that the customers’ experience should be pleasant and banks must focus on retaining old customers as much as they aspire to take new ones. Before windig up she urged the students to upgrade their skills in banking and be competent to face the future. A souvenir was released by the Chief Guest later.

The Chief Guest, Nithya Kalyani is an alumna of the college who did her UG program in 1995-1998. She spoke on the topic ‘Artificial Intelligence in Banking- Enhancing Customer Experience & Dealing with Risks’ . She, while addressing the gathering said she felt immensely proud to be there once again. She said we, on a day to day basis are seeking the aid of Artificial Intelligence. She elaborated the statement by citing basic A.I. functions like text suggestions to advanced personal assistants like SIRI etc.

 

The event also featured paper presentation and 84 participants from 34 colleges took part. The Technical Session I was chaired by S.K.Sivakumaran, Assistant Manager, Canara Bank Regional Office, Coimbatore and Technical Session – II was chaired by C.Sunitha, Senior Manager, Karur Vysya Bank, Digital Banking, Retail Loans Department, Peelamedu, Coimbatore.

D.Jayanthi, Head, Department of Business Administration proposed the Vote of Thanks.