Akshaya Tritiya is one of the most auspicious days in the Indian calendar. Considered to be an extremely favourable day for new beginnings, Akshaya Tritiya or Akha Teej is often celebrated by people buying precious jewellery, to bring further prosperity to their lives. Akshaya means ‘eternal’ or which never diminishes, hence the buying or gifting of a pure and eternal metal like platinum is considered to bring the buyer or receiver divine luck.
“White is auspicious on Akshaya Tritiya. That’s why Platinum is indeed the blessed metal for Akshaya Tritiya.”Said by a prominent astrologer Pandit Kaliyur Narayan.
Price: Platinum jewellery starts at range of Rs.10000 – 12000 onwards, depending on the size, weight of the metal, number and quality of diamonds used the cost would increase.
Availability: Leading retailers have a platinum counter at their stores. Please visit –www.preciousplatinum.in to get additional information on designs and locate a platinum authorised retailer.
In order to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt. Ltd. has appointed Underwriters Laboratories (UL Inc, USA) to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.