Seagram’s to plant 1 million trees

Globally acclaimed liquor brand Seagram’s does community work through its ‘Play For A Cause’ platform.

The Brand has pledged to a greener future by vowing to plant 1 million trees over the course of one year in partnership with AROH Foundation. 100 Pipers launched this momentous campaign on Earth Day of 2022.

100 Pipers has also embraced technologies of the future & launched India’s first Environment-themed NFTs dedicated to Tree Plantation titled ‘Now Funding Tomorrow’. 13 coveted NFTs designs themed around ‘Tree Plantation for Environment Conservation’ were launched on 22nd Apr 2022, for purchase on platform.

And, all 13 NFTs sold out in under 10 mins of launch. Proceeds from the NFT sales will be transferred to the AROH Foundation and additionally will help in contributing to a portion of the larger Tree Plantation initiative.

The brand also launched a unique digital campaign to further amplify awareness around the need for Tree Plantation. It has called upon the audience to become CTOs – Chief Tree Officers by participating in the NFT sale to not just grow their collection but also grow trees. For each exclusive NFT brand will plant 10 trees & likewise for each rare NFT, 2 trees will be planted.