Amway bets big on India to drive global growth

-says Milind Pant, Global CEO, Amway

The world’s number one direct selling company, Amway, has continued its growth trajectory in India powered by its nutrition and wellness portfolio along with its thriving community of entrepreneurs.

The company is now set for the next-level transformation, further building on the growth strategy charted out by global CEO Milind Pant. Aligned with the focus on unleashing entrepreneurship and creating long term value in the health and wellness category, Amway has earmarked a global investment of over USD 300 million through 2024 to boost innovation and science, digital technology, and entrepreneurship.

Among the 100 plus markets that Amway operates in, India is one of the key growth markets.  Further, India is among the top three preferred investment destinations for Amway with a focus on digital, manufacturing automation, innovation, and nutrition segment.

Known for its quality health and wellness products and unparalleled business opportunities, Amway has established a strong foothold in India over the last two decades of its operations in the market. The leading entrepreneur-led health and wellness had announced an investment of over $20 million (INR 170 crores) to boost research and development, manufacturing automation, innovation & science and strengthen digital capabilities in India.