Rapido announces first celebrity campaign

Rapido, India’s fastest-growing bike taxi app, announced its first celebrity campaign recently and its features popular actors Allu Arjun and Ranveer Singh.

The Company’s strategic objective behind the campaign is to portray itself as a customer-centric brand and educate people about its key offerings and USPs. This is the first time the company has roped in movie superstars to spread awareness about its unique services, intending to strengthen its presence in the market and transform daily commute for the better.

Going live from 5th November, the 6-week campaign runs two films each for HSM and Non-HSM markets. It airs on OOH, Radio, TV, and Digital platforms Pan India, focusing on 14 cities.