In a significant milestone in its journey in India, Mars Wrigley, the world’s leading manufacturer of chocolate, chewing gum, mints and fruity confections with iconic products like M&M’s, Snickers, Orbit, and Skittles, is proud to announce the ‘made in India, for India’ journey for one of its most loved global iconic brands, Galaxy.
With this launch, Galaxy’ becomes the second legacy chocolate brand from Mars Wrigley’s portfolio to be locally produced in India, at its chocolate factory in Khed, Pune. Snickers was the first brand to be made in India.
Galaxy that has redefined the chocolate experience since its inception in 1960, has been innovated and localized for Indian consumers using the GALAXY signature recipe that delivers elevated smooth chocolate experience.
The signature chocolate making recipe includes a new heat stable formulation to give Indian consumers the same smooth creamy feel that the product is known and loved for. With this, India becomes the first market for Mars Wrigley to launch a fully heat robust GALAXY portfolio and brings the same smooth chocolate experience across price points. Available at INR 10 and INR 20 in Smooth Milk and Crispy variants, India also becomes the first market globally to launch GALAXY at Rs 10 with a portion size of 54 kcal.