Adidas announced its association with actress Deepika Padukone to the brand on Thursday. Padukone will work closely with adidas on their common commitment towards fitness; both physical and emotional.
Sport being an integral part of her life, Padukone embodies strength and resilience like no other while also encouraging millions around the globe. Together they will create a powerful synergy as the two share similar values.
Taking forward the brand’s attitude of ‘Impossible is Nothing’, the partnership will be a testament towards breaking barriers and limitless possibilities, inspiring both current as well as future generations. With Padukone joining adidas’ powerful roster of women athletes and partners around the globe, adidas strengthens its focus on democratizing and diversifying sport for women through inspiring personalities.