Skechers, The Comfort Technology Company and global lifestyle and performance footwear brand, today launched the Street Ready Collection.
The trendy line offers streetwear sneakers for the fashion-conscious youth in India. To popularize the collection, Skechers has partnered with Siddhant Chaturvedi who will be the face of the campaign to illustrate how these styles are perfect for the modern man.
The high decibel campaign includes a digital film highlighting the youthful exuberance associated with the new collection as well as the audience it targets. The film portrays Siddhant Chaturvedi as the lead protagonist and is seen jumping through his day to the tunes of the hip jingle of the Street Ready Collection. The core message of the campaign, ‘My style is my pehchaan’ is a callout to the growing affinity towards India’s street culture.
The new collection will be available at Skechers retail outlets nationwide and online at Skechers.in. Skechers India launched in 2012 and the Company offers a wide range of its 3,000 footwear styles to men, women and children across the country, along with introducing apparel and accessories in nearly every category.