Britannia Marie Gold’s My Startup campaign has successfully run across two seasons, providing funds and skill development for Indian homemakers to embark on their entrepreneurial journeys. In 2020, a partnership with NSDC helped the campaign provide 10,000 homemakers with basic communication skills, financial literacy through access to information and communication technology (ICT), along with micro entrepreneurial skills for social and economic self-reliance.
In its Season 3, the Britannia Marie Gold My Start-up campaign has been broadened to help home makers leverage the internet to grow their businesses. 77% of homemakers who desire to set up their own ventures, consider technology as an enabler in this journey – as noted in the survey by Britannia and Momspresso.
77% of homemakers who desire to set up their own venture consider technology can also aid them in this journey. They feel technology can help them in: Enhancing their knowledge & know-how of how to run a business, provide ease of doing business, more access to markets
Some of the popular businesses of interest are running a boutique , home tutoring, re-selling of apparel, jewelry running a beauty parlor among others
Starting a business of their own, would make these homemakers feel more self-confident, empowered and feel more respected in the society (63%)
To support these aspirations, participants will be able to access a set of digital skilling resources from Google. These digital resources are available in six languages – Hindi, Telugu, Tamil, Kannada, Bengali and English.
The last day for online submissions is 05/11/2021. The full terms and conditions can be found at www.britanniamystartup.com.