In view of the upcoming festive season and the Big Billion Days, Flipkart, India’s homegrown e-commerce marketplace, today announced the strengthening of its ‘Kirana Delivery Program’, which helps onboard local general trade stores as delivery partners.
This festive season, Flipkart has strengthened its Kirana delivery program with more than 100,000 Kirana partners from across the country that will deliver millions of shipments during the festive season. Last year, more than 10 million deliveries were made by these specially trained Kirana partners across the country during the festive season.
Flipkart started the program to help local stores and shops get on board as delivery partners in 2019, and since then, has invested consistently to get these businesses ready for making deliveries. Flipkart has a dedicated team as part of this ongoing partnership that helps the Kiranas with knowledge, expertise, experience and technology to make millions of deliveries seamlessly.
With a 100,000 strong Kirana delivery network which doubled from last year, Flipkart is further strengthening its last-mile network and reach, especially in pin-codes and towns that are difficult to reach and creating opportunities for digital upskilling as well as additional income for kiranas.
This festive season will see the participation of Kiranas from regions including Khammam (Telangana), Bareilly (Uttar Pradesh) and Junagarh (Odisha), to name a few, as consumers seek safe and timely deliveries through e-commerce.