Upstox, one of India’s largest investment platforms recently launched its Indian Premier League campaign ‘Start Karke Dekho.’
The goal of the campaign is to promote better financial participation in the country by speaking to the fact that sometimes it’s all about just taking the first step. It emphasizes that with Upstox, investing is extremely simple and effortless, right from the first step.
The campaign features a series of videos capturing insights from everyday situations. People find it difficult to do regular tasks such as touching one’s toe and taking an escalator but find investing through Upstox easier and more engaging. The campaign’s underlying objective is to create financial awareness and foster an investment culture across the country.
The multimedia marketing campaign includes commercials on television, OTT, digital, and social media platforms. While digital and OTT platforms are employed to reach out to target segments in metros and big cities, television dominates the media mix for Tier-2, Tier 3, and Tier 4 towns. The campaign will run till the IPL Final on May 30.