This summer, 7UP, the refreshing clear drink with Natural Lemon flavor is all set to encourage India’s youth to look at everyday curve ball situations through a lens of fun and lightheartedness.
The brand has launched yet another quirky, playful TVC reiterating its ‘Think Fresh’ philosophy. The TVC, which features 7UP’s lovable, curly-haired mascot Fido Dido, celebrates today’s youth and their ingenious spirit to not be bowled over by googlies.
The TVC opens with our hero and his crush exchanging stolen glances until their moment is suddenly interrupted by loud and peppy music from the adjacent house. Our hero’s love interest is distracted by the muscular guy next door. This distracts the girl, who now shifts her attention to the muscular guy who has appeared on the adjacent balcony. The hero is left disappointed. Quick thinking Fido Dido with his 7UP bottle comes to his rescue and inspires him to think fresh to set up a makeshift see-saw which turns up the situation to his advantage.
The 7UP TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. 7UP is available in single/multi-serve packs across modern and traditional retail outlets as well as on leading e-commerce platforms.