Juicy Chemistry, an organic skin & personal care brand based in Coimbatore, Tamil Nadu has raised $6.3 Mn in a Series A funding round led by Belgium based investment firm Verlinvest. This marks the largest Series A raise in the D2C beauty and personal care space. Veda Corporate Advisors was the exclusive financial advisor for the transaction.
Juicy Chemistry was founded in 2014 by Megha & Pritesh Asher and it offers a complete range of certified organic products across face, body and hair care, formulated with the top quality organic ingredients.
Boot-strapped until 2019, the firm raised an Angel round from Amit Nanavati who believed in the brand and unique product offering. This gave the much-needed resource to scale operations and dream bigger. Juicy has seen a 300% jump in revenues for this fiscal year with a growing customer base, who are torch bearers for the brand with high repeat cohorts.
“We are impressed with Pritesh & Megha’s passion to create high quality, organic certified beauty products and the customer love they have received. Verlinvest looks for authentic and passionate entrepreneurs who are creating a consumer revolution using their product & brand stories and we saw like-mindedness with the way Pritesh & Megha are building their business. We are very happy to partner with Juicy Chemistry and will support its development in the years to come” said Arjun Anand, Executive Director, Verlinvest.