HDFC Life, one of India’s leading life insurers, has launched its latest brand campaign, Bounce Back. The communication conveys how financially securing one’s future makes things easier when it comes to charting a new course to success.
The ad film focuses on the story of a couple, who, on the cusp of success reminisces on their journey of growth – from when the husband lost his job to opening their new retail store ‘Fashion House’.
When the family was at its lowest, their determination and their financial preparedness helps them script a bounce back. The brand, thus, has touched upon a relevant subject and has focused on encouraging everyone to be financially prepared in order to pivot to success from their setbacks.
Pankaj Gupta – Sr. EVP (Sales), HDFC Life, said that the importance of life insurance to protect oneself from financial setbacks was reinforced during the pandemic period. The most important thing these times have taught us is the importance of family and the need to secure our family’s future. “Our latest brand campaign celebrates the indomitable human spirit and how financial resilience helps one to overcome challenges”