Dell has achieved the top spot as India’s Most Trusted Brand the second year in a row in TRA’s Brand Trust Report (BTR) 2020.
Dell is followed in second place by MiMobiles, which also leads the Mobile Phone Category for the first time this year. Samsung Mobiles secures the 3rd place, followed by Apple iPhone and LG Televisions taking 4th and 5th ranks, respectively.
Oppo is at 6th spot on the trust ranks this year. Sony Entertainment Television, the Hindi GEC ranks 7th, featuring among the top ten for the first time in ten years. Maruti Suzuki, the Four-Wheeler manufacturer makes it to 8th rank and is also the leader in the Automobile Super-Category.
The 9th Most Trusted Brand rank is held by Samsung Televisions and is followed by Vivo mobile phones at the 10th slot. Five mobile phone brands make it to the top-ten list from among the twenty listed, making it the largest category in the report.
An official statement from the researcher mentioned that TRA’s study had 1,711 consumer-influencers across 16 cities as respondents and over 8,000 unique brands were analyzed, from which the top 1000 brands have been listed in this year’s report. The report lists 323 Categories and 41 Super-Categories and F&B and FMCG.