OnePlus announced that it has successfully gained market leadership as the no.1 smartphone brand in the affordable premium segment in India as per the latest Counterpoint Quarterly report for Q3 2020. In addition, the recently launched OnePlus Nord emerged as the no.1 selling smartphone in the upper mid-tier segment as per the Counterpoint report for Q3 2020 for India.
After a successful Q2 2020 quarter, the OnePlus 8 sales drove the brand’s success in the affordable premium smartphone segment (INR 30,000-INR 45,000) in India as per Counterpoint report.
The brand announced its revamped business strategy with the aim of building a premium accessible connected ecosystem that brings great technology to more users across price points. OnePlus went on to enter the upper mid-tier segment (INR 20,000-INR 30,000) with the launch of the OnePlus Nord in July 2020, starting at INR 24,999.
The product line inherits OnePlus’ burden less design philosophy while offering superior technology to more users across wider price segments. This further drove OnePlus to surpass 1 million smartphone shipments in a single quarter for the first time ever, as per the Counterpoint report for Q3 2020.