Annapoorna Masalas and Spices, the company that is considered as the pioneers in the art of spice-processing and packaging in Coimbatore, introduced 9 new masalas of Tamil Nadu’s most popular dishes on Tuesday.
Vijay Prasad, Executive Director of the company announced the 9 masalas – Chettinad Pepper Chicken Roast Masala, Madurai Mutton Chukka Masala, Dindigul Mutton Kulambu Masala, Tuticorin Parotta Salna Masala, Kongunadu Nattu Kozhi Kulambu Masala, Nellai Puli Kulambu Masala, Chettinad Milagu Kulambu Masala, Ambur Biriyani Masala and Dindigul Biryani Masala.
Vijay Prasad said “Since its inception in 1975, Annapoorna has been at the forefront of understanding consumer’s tastes and preferences that has enabled us to curate products according to their expectations and demands.”
Recently the brand launched ‘Annapoorna 2.0’, the new avatar of brand Annapoorna, which is the outcome of Vijay’s relentless efforts in the last few years. In its new avatar, the company will expand its current product portfolio of 53 products and 101 SKUs to over 80 products in the next 3 years.