Amway India, one of the country’s leading FMCG direct selling companies, announced the launch of project ‘Nari Shakti’.
The project is aimed at bringing Amway’s existing group of women direct sellers to the forefront by enhancing their existing skills to run their independent Amway businesses successfully.
Amway has planned various sessions with these select set of women entrepreneurs aimed at enhancing their skill sets, knowledge about best business practices, product trainings and usage of the various business tools and social commerce.
These women will be mentored by key senior women entrepreneurs and who will guide them throughout their journey with Amway India. The project also lays emphasis on the importance of social selling in the current environment and highlights the accelerated adoption of digital medium to sustain businesses and moving beyond the traditional ways of direct selling.
The project was launched with a panel discussion on the theme of evolving role of women across various industries. It focused on the rise of gig economy owing to the current scenario and strengthening the future of women entrepreneurship in the country.