Indian smartphone users seek immersive audio experiences 

During this lockdown there has been a significant rise in online video content consumption by the populace. This, in turn,has given rise to the demand for richer smartphone audio quality that consumers do not want to compromise  on.

To understand the changing consumer sentiment, Cyber Media Research (CMR) partnered Dolby recently and made a survey titled “What Audio Means for Indian Smartphone users?”.

According to Prabhu Ram, Head-Industry Intelligence Group, CMR, “The findings from the survey gave us an understanding of how consumer sentiments around smartphone audio are evolving with the times. There is increased awareness among users about Dolby Atmos and how it enhances audio quality for content experiences. With an upsurge in content consumption whether it is music, episodic content, gaming, or even UGC, consumers are now seeking infinitely better listening experiences, whenever and wherever they go and that’s where industry-leading innovations, such as Dolby are fulfilling consumer aspirations.”

The study conducted across six cities, including New Delhi, Mumbai, Chennai, Kolkata, Bangalore and Ahmedabad,was aimed at understanding how Indians are consuming content, the importance given to sound quality and what they seek going forward while purchasing their next smartphone.

The study established for Indian smartphone users that Dolby Atmos is essential for an enhanced audio experience.