Lizol unveiled its new campaign ‘Safe To Touch’ on Wednesday. The campaign is focused on raising awareness during the ongoing pandemic on the importance of surface disinfection to help fight germs and viruses.
Since the onset of theCovid-19 pandemic, Lizol has been educating consumers on understanding the need for disinfection to help break the chain of this deadly infection. Lizol disinfectant surface cleaner which is manufactured in India has been tested by an internationally accredited external laboratory and proven to be >99.9% effective against the Sars-Cov-2 virus.
The new campaign is a behavior change campaign conceptualized by McCann and is aimed at educating consumers.
The ‘Safe To Touch’ campaign will be Pan-India and in multiple Indian languages, focusing on the need to clean and disinfect surfaces to keep loved one’s safe and break the chain of infection.