BMW India launched on Friday its first-ever BMW Urban Retail Store with KUN Exclusive in Hyderabad. Based on the BMW Facility NEXT concept, the BMW Urban Retail Store is an evolution of the dealer network into a new-age interactive urban space. It offers customers an enriched brand experience in a unique ‘phygital’ environment that combines the best physical experience with digital innovation.
The BMW Urban Retail Store has an integrated Café with a lively, modern and interactive environment where fans will experience multiple facets of the BMW brand, its products and services. The store exclusively showcases BMW and MINI Lifestyle collection that includes apparel, electronics, die-cast miniatures, all-new BMW Cruise Bikes and an array of car accessories.