AirAsia Group is accelerating its ongoing digital transformation journey further by implementing robotic process automation (RPA) in collaboration with Silicon Valley and India-based enterprise automation platform JIFFY.ai.
AirAsia has appointed India and US- based JIFFY.ai to initiate its RPA adoption, which began in May 2020. The implementation leverages JIFFY.ai’s artificial intelligence (AI)-enabled automation platform, which brings intelligent automation, intelligent document processing and analytics together in a single solution.
The RPA adoption within AirAsia Group is led by select internal functions and departments in stages and will include innovative use cases to boost existing revenue optimization. Business process automation represents the next step forward in AirAsia Group’s ongoing digital transformation process across the organization, which has been ongoing since 2016.
The latest key milestones in the digital transformation journey so far include the implementation of end-to-end contactless procedures in May 2020 to facilitate essential travel.