If you noticed the Instagram profiles of Indian Actresses Nithya Menon, Samantha, Shilpa Shetty, Malavika Mohanan, Shruthi Hasaan, you could find a similarity. They all have posted their photos in black and white and they have the #ChallengeAccepted hash-tag on them. This is becoming a global trend and it has recently entered India.
The posts also have another hashtag – #WomenInspiringWomen. The stories are bearing inspirational messages and seems to channel positive energy to the women across the world.
Some one has to challenge or nominate another woman and that is how this challenge seems to work. Many women apart from the celebrities have also shared their B/W pics.