Catering to the growing demand for the pick-up trucks in India, leading tyre major, Apollo Tyres introduced Endumaxx brand of tyres for this segment of vehicles. As per company estimates, the light truck radial category has a potential of 1,12,000 tyres per month in India, and it is growing at a much faster pace than any other segment.
Apollo EnduMaxx LT tyres would be available for vehicles like Mahindra Bolero & Maxitruck, Ashok Leyland Dost & Dost+ and Tata Xenon & Yodha.
The company has adopted new technologies in making this tyre like tension optimized contour ply with robust belt package, which helps in higher uptime and low heat built-up; improved process technology for increased durability and less fuel consumption;reinforced defence against failure in bead area with added flipper protection;new tread cap compound for improved tread mileage, cut and chip resistance and cooler running;equipped with zig zag and extra notches which provides better grip and traction in all seasons and stiffened blocks helps in good cornering and steering capabilities, in addition to resisting uneven wear.