V.Sivaraman, popularly remembered as V.S.Iyer was a visionary businessman who made an incredible mark in the history of textile industry. He was closely associated with the renowned brand Bombay Dyeing. His son Venaktesh Sivaraman has written A Memoir of a Maverick – biography.
The book was released during a function held on June 1. The Chief Guest of the occasion was Mohan Sankar from Sankar Group of Companies. He released the book and handed over the first copy to K.R.Nagarajan, Founder Chairman, Ramraj Cotton, Tiruppur. N.R.Swamy, Zonal Sales Manager (Retd) Bombay Dyeng Manufacturing Co.Ltd and Jose Thomas, M/s.Centur, Bombay Dyeing Showroom, Changanacherry graced the occasion with their presence.
The book aims to help budding entrepreneurs understand the game-plan of marketing while providing inputs on scaling up the business. Maintaining a perfect work-life balance is the need of the hour and this book provides a clear picture of it through the life of Sivaraman.
Mohan Sankar, in his address said when he looked up for the word ‘Maverick’, he found several meaning and the one that he felt most apt is ‘A person with a difference’. “Sivaraman is a person who never lets people rest on their laurels and he constantly motivates them to move forward. He revolutionized the industry “. He conveyed to the gathering that Mohan Sankar set high goals and he made them happen.
K.R.Nagarajan in his tribute said that V.Sivaraman took great care of his welfare and oared vital guidance as well as support, which laid a strong foundation in the growth of Ramraj Cotton.