All India Management Association (AIMA) inaugurated its first and exclusive ‘BizLab’ for Coimbatore Region at Firebird Institute of Research in Management (FIRM) recently. The first of its kind virtual lab for management studies with 60 licenses of AIMA BizLab software was inaugurated by Neeraj Kapoor, Director, Centre of Management Development (CMD), All India Management Association (AIMA), New Delhi, in the presence of S.K.Sundararaman, Managing Trustee of Firebird Institute of Research in Management and Managing Director of Shiva Texyarn Limited, Coimbatore.
AIMA BizLab is a first of its kind virtual lab for management students. Just like the laboratories for other education fields, using the AIMA BizLab software, students may “experiment” with various management strategies and tactics on the given scenario. Specifically designed keeping the learning habits of the new generation of students, AIMA BizLab provides an unparalleled learning experience.